Every person already knows how powerful videos are as marketing and advertising tools for corporate organisations, however making videos isn't only for advertising, marketing and promotions - it’s a cost-effective training tool also for new business recruits or staff. This is a one-time investment that you can use for several years, and in addition to that, it’s a great way to save time too. By giving new workers easy access to the training video, there’s no requirement for special trainers to actually orient the greenhorns while they come.
Sad to say, though, most of the companies that actually make the most out of this type of media to teach new members of their organisation fail to make their own videos thoroughly appealing. Most of these videos have a lousy plot, unclear presentation of the very important message, and in most cases, bad performance as well. The people who watch them have to put up with everything and do their best interpretation of the message presented to them.
Producing useful video lessons is not that hard; it’s really just about knowing the basic rules and exercising them.
Below are some suggestions for video production Melbourne companies should consider in training their workers by using this audio-visual tool.
1. Always open with a nice introduction; make it amusing as well as catchy.
2. Nothing is more effective than showing a procedure or concept in a highly comprehensive way. One very good strategy for conveying a message clearly is to compartmentalise information since people have a larger chance of retaining and associating it with other relevant information much better. Furthermore, take into consideration that most people’s attention spans only extend to 20 minutes, therefore the easy way insert all important information and make sure it gets retained is actually by delivering it in a concise way.
3. Provide illustrations rather than all explanations. Many people are audio-visual individuals - they understand much better from seeing and hearing, rather than simply listening to a message and interpreting it in their mind.
4. Make use of fascinating graphics like animation for the content. This is important for the following reasons:
- This can create a good impression on the viewers
- The video will be a little more interesting and enjoyable to see
- Good visuals are certainly retainable
- Sure beats the bad acting of non-professional actors
5. And lastly, concentrate on the positive, because that is what you want your new employees to understand anyway. Don’t bother exposing the improper ways to try things for that might push them towards that direction.
Author: Vincent Duke- A marketing expert who believes that audio-visual materials are more convincing and entertaining. Click here to know more.
Sad to say, though, most of the companies that actually make the most out of this type of media to teach new members of their organisation fail to make their own videos thoroughly appealing. Most of these videos have a lousy plot, unclear presentation of the very important message, and in most cases, bad performance as well. The people who watch them have to put up with everything and do their best interpretation of the message presented to them.
Producing useful video lessons is not that hard; it’s really just about knowing the basic rules and exercising them.
Below are some suggestions for video production Melbourne companies should consider in training their workers by using this audio-visual tool.
1. Always open with a nice introduction; make it amusing as well as catchy.
2. Nothing is more effective than showing a procedure or concept in a highly comprehensive way. One very good strategy for conveying a message clearly is to compartmentalise information since people have a larger chance of retaining and associating it with other relevant information much better. Furthermore, take into consideration that most people’s attention spans only extend to 20 minutes, therefore the easy way insert all important information and make sure it gets retained is actually by delivering it in a concise way.
3. Provide illustrations rather than all explanations. Many people are audio-visual individuals - they understand much better from seeing and hearing, rather than simply listening to a message and interpreting it in their mind.
4. Make use of fascinating graphics like animation for the content. This is important for the following reasons:
- This can create a good impression on the viewers
- The video will be a little more interesting and enjoyable to see
- Good visuals are certainly retainable
- Sure beats the bad acting of non-professional actors
5. And lastly, concentrate on the positive, because that is what you want your new employees to understand anyway. Don’t bother exposing the improper ways to try things for that might push them towards that direction.
Author: Vincent Duke- A marketing expert who believes that audio-visual materials are more convincing and entertaining. Click here to know more.
